Top 5 Ways to Market Yourself

Cape Reserve
3 min readSep 27, 2023

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It’s times like these that make job security as uncertain as ever. One of the best skillsets you can take on today’s world is how to market yourself during a job interview. The question is, what does it mean to “market yourself” during an interview? Of course, this includes proving your experience aligns with the job responsibilities on top of how your personality can fit in with the company’s culture. Here at Cape Reserve, we also understand the importance of creating an identity on a deeper layer to ensure you stand out among your competition. Please keep reading for our advice on peeling back these layers and snag your dream job during your one-on-one meeting with the hiring department.

Mind Your Body Language

Did you fix your posture reading that headline? Good! This is the first step to becoming more aware of how you’re presenting yourself. Interviews at Cape Reserve have recently transitioned to completely virtual, but this doesn’t give you a pass on improving your body language over zoom. It’s essential to maintain eye contact, excellent posture, and holding a genuine smile.

Choose Appropriate Attire

Although this may only mean from the waist up for your virtual meeting, it’s essential to choose an outfit that aligns with your being considered. Avoid any uncomfortable materials that may cause fidgeting or itchiness. If you are concerned about what to wear, it’s never a bad idea to check with the Human Resources Department before your interview.

Practice, Practice, Practice

Are you ready for the elbow grease? Research the company and common interview questions to practice your responses. The goal is to determine how you can answer these common questions with memorable and descriptive answers. Avoid any vague and cliche replies that would result in filing you along with every other candidate. You can do this by giving pictorial examples from your previous experience that could apply to your future work.

Showcase Your Strengths

This is one of the only times in life you can throw modesty out the window. A tip we think is vital to grasp when describing your strengths from past job experiences is to avoid “we.” Remember that you, not your past co-workers, are in this interview. If you feel like you may be coming off as bragging, consider framing your accomplishment in the form of a compliment from previous management.

Consider Your Word Choices

Creeping anxiety can trigger the use of “um” or “like” too often in stressful situations. Filler words like these are often distracting to the interviewer and display a lack of confidence. Allow yourself to collect your thoughts before answering an interview question entirely. The interviewer is likely to disregard a length of silence before engagement over doubt words throughout your response. Embracing a pause while you consider your answer can result in a build of suspense, which can help emphasize your point.

Here at Cape Reserve, we know how important it is to not only find your niche but to find longevity in today’s job force. We have full confidence the tips above will help you stand out from your peers and competition when going through the interview processes in your near future. Good luck, and remember, practice makes perfect.

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Cape Reserve
Cape Reserve

Written by Cape Reserve

Cape Reserve is a competitive and energetic marketing & sales firm located in Nashville, TN.

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